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Growing high value, positive impact businesses, led by ethical leaders with space to breathe.

Why Sage

Apart from the fact that Kathryn from SteinArt has enough sage growing in her garden to keep us in sage tea for the next decade, our collective has a vast bank of (sage) knowledge and experience that we wanted to share collaboratively with others who have similar values.  And for those who understand it’s potential health benefits, we just felt sage fitted with our collective intention to create and encourage a good healthy work-life integration. 

The Sage Room is a collective of small businesses working together, as highly independent and interdependent businesses, to grow each and all of our businesses, whilst expanding our impact.

We want to showcase how small businesses can work effectively together through collaboration rather than competition, to achieve growth and impact beyond what would be possible as individuals whilst also maintaining the flexibility of independence.

We create spaces, services and products that stimulate work-life integration – supporting well-being over small-business burn out. We challenge traditional ways of thinking around how we should work – to live life sustainably, ethically and consciously whilst holding commitment to quality and outstanding results.

We choose to base ourselves within our local area and both individually and collectively contribute to the broader community through using local businesses first and actively engaging with local community organisations.

We foster a mindset of creativity, integrity and spacious choice through leveraging strengths of different individuals. Together we have grown our businesses, ourselves and our community; the Sage Room aims to share this experience and expertise to support you and your business to grow, towards the life you choose.

Living a vision for how small business can be – enriching, invigorating, enlightening.

Our Collaborators

Director - Amy Jackson

Amy Jackson

We work with business owners to transform them from do-ers to leaders in their business. Building confidence in their communication skills and strategic thinking, we help them to step in to leading the growth they desire for their business.
The Sage room gives us an opportunity for a bigger voice to articulate and advocate for how small businesses can work differently to create more integrated, less overwhelmed lives.
Director - Celia Newlands

Celia Newlands

We support business owners to focus on their core business strengths, trusting us to manage the rest. We inspire people to collaborate and communicate for the betterment of their business, community and experience of life.

Through  Sage Room we can bring our own business vision of collaboration and flexible working to a bigger audience, with greater impact. 

Director - Michelle Lanceley

Michelle Lanceley

We create integrated & strategic brand communications that connect business to the right people and make an impact that matters.

We help build sustainable businesses by forming collaborative partnerships, sharing knowledge and capability, and advocating for people, planet, prosperity and the greater good.

Sage Room showcases and consolidates how we want to work, disrupting thinking, championing flexibility and adaptability, creating conversations, shared understanding and new possibilities on what the future of work and business could be, and inspiring people to bring their whole selves to work and life.

Director - Lauren Micale

Lauren micale

We help people get organised so they can do more of what is important to them. Both parts of our business – Admin/Bookkeeping and NDIS Plan Management – help our clients easily complete the processes that are difficult and time consuming for them. 
Sage Room gives us independence and flexibility within a supportive, learning team – creating opportunities to help our clients with even more of their challenges.
Director - Kathryn Steinhardt

Kathryn Steinhardt

We are a branding design agency working with business owners to transform their identity for next level growth. Collaborating with existing, established businesses on rebranding or just managing their brands in a more sustainable way. 
We’re proud to be a part of the Sage Room and work with others, to experience and learn what is possible for small businesses. Our Sage Roomers work cohesively together without having to absorb each other’s business, and we have a lot of fun doing it!

Thank you so much for your time this morning! What a  wonderful space you have created for local businesses. You have made me walk  away and feel invigorated about our community and your way of championing  customer service.

You’ve made my whole day!


Owner, BlacKandleS